| The Federal Trade Commission (FTC) has announced the tentative agenda for its upcoming open meeting scheduled for November 19, 2020. The agenda includes an update of the proposed regulations for the use of voice clones in advertising. The Federal Trade Commission (FTC) has released the tentative agenda for their November 19th open meeting, and one topic of particular interest is an update of their proposed regulations for the use of voice clones in advertising. The FTC has decided to take a closer look at the ethical implications of using artificial voices in commercials after the widespread adoption of voice cloning capabilities by companies. The FTC is exploring whether the use of voice clones in advertisement might be deceptive to consumers, which is something that had never occurred with traditional commercial advertisements. In addition to this, the FTC is also looking into whether the use of voice clones in advertising may be misleading or harmful to consumers. The filing of the proposed regulations for the use of voice clones in advertisements is a major milestone for the FTC. This action is meant to protect consumers from being deceived or misled by artificial voices that sound almost exactly like a real person. The voice clones must be clearly labeled as non-human and consumers should be aware that they should not rely solely on the voice clone for their decision-making. The FTC is actively working to ensure that these proposed regulations are in line with protecting consumers from potential harms of using voice clones in advertisement. The FTC has been taking steps to ensure that consumers are aware of potential ethical implications when utilizing these technologies. With the proposed regulations, the FTC is hoping to give consumers the power to make informed decisions and protect them from harm. |