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2023-11-29
SiriusXM Utilizes AI to Enhance User Experience As the streaming industry continues to grow, SiriusXM has taken a step forward to utilize AI technology to enhance users’ experiences. AI voice cloning and personalized playlists are now part of the repertoire, giving subscribers more control over their entertainment needs. SiriusXM has been offering streaming services through their SiriusXM app since 2010, and in 2020 the brand has decided to combine the streaming experience with AI technology for improved consumer engagement. By incorporating AI voice cloning, users can now easily create personalized playlists with their unique voice recordings. This enables customers to create personalized playlists in a fraction of the time needed with traditional methods. In addition to AI voice cloning, SiriusXM has also incorporated machine learning algorithms to create personalized playlists for its subscribers. Through an extensive database of music, the AI system is able to learn a user's music preferences and create playlists based on that knowledge. This creates an enjoyable listening experience tailored to each user's individual taste. The combination of AI voice cloning and personalized playlists has been a success for SiriusXM. With the ability to provide on-demand, personalized entertainment, customers are given the opportunity to enjoy their favorite tunes in an efficient manner. As the streaming industry continues to expand, SiriusXM will be looking for more ways to enhance user experiences with AI technology.